Do you ever ponder things for no reason at all?
I remember driving my brand new little Ford sedan all around the countryside in Kansas. Way…waaaaayyyy back when. And I’d just keep my eyes peeled for a place to pull over and ponder things. And maybe even write about ’em. Sometimes important things. Many times just things of interest to probably no one in the world but me. I don’t recall a single time I envisioned myself one day writing and talking to an audience who’d read and listen through computers and smartphones. Nope, I’d just…
Ponder things like this…
- Do big surprises really come in small packages?
- Can a tiny hole truly sink a great ship?
- Will your face “stick that way”when you make an ugly face at your brother or sister?
- Is it humanly possible to be “back in a flash”
- Don’t you think wild horses really could tear you apart?
Now, put that pondering thing aside for second. And see if any of these ring a bell for you…
- “I’m lovin’ it”
- “Just do it”
- “They’re grrrreat”
- “More Saving”More Doing”
- “Let’s Go Places”
Total Recall, Right?
I’m sure you can place a name brand with each of those tag lines. And you can probably say the name as fast as I can say the phrase. How cool is that? We’re only talking about two to four words, and yet they’re burned in your brain like hot coals. That’s because some clever content creator somewhere set his or her brain on fire to bring ’em to you.
“So what”, you say.
Well, ponder this…
How much could you reduce the “noise”if you work your business, marketing, and life from this angle? I’m not spouting off about how “less is more” because sometimes “more is more”. I’m talking about talking your talk in a straightforward way so you get to the point. You make your statement, and your audience is “hooked”. They can’t stop thinking about you and talking about you. Like a famous Martha would say””it’s a good thing”. Hey, that’s short too.
Maneuver Your Mindset
If you’re always thinking about marketing and branding and keywords and search engines and bottom lines and telling and selling”.
You’re doomed. Because you’re not thinking about what’s important.
People.
They’re important. And I don’t mean customers. Or mean clients, mean prospects, or mean leads. I mean real people. If you’re not thinking about people and how you can work to make their lives better, easier, more productive, and more fun, like I said”
“you’re doomed.
If you found yourself in the “doomed”category, don’t feel bad. We’ve all done the same thing to some degree. I know I have. Now, relax. There’s light at the end of this short tunnel. Let me shed some on you. Can I testify? Thank you brothers and sisters”
Manage The Mania
Here’s what I suggest. Get to the point. Keep it “short and sweet”. More of the sizzling, juicy ribeyes”and less of the empty calories bread. Look at the ingredients on a box of flavored crackers or chips. All those fillers are what make you fat and dull your senses. If you really want potato chips, look for a bag where the ingredients are…potatoes. Period. (maybe some sea salt and coconut oil) Your body will thank you.
And if you market and promote the same way, your people will thank you. With support, repeat business, and great word-of-mouth.
Why? Because you won’t muddy up their minds with information overload. Facts and figures they can’t or don’t understand. You’ll be talking to them. Not at them. And you’ll talk about what really matters”in a way they can remember and depend on. You’ll just do it and be lovin’ it. AND you’ll be grrrreat!
And that’s some of the things I’m pondering today.
Stay tuned,
In each episode of the FunderCast, Tony Funderburk shares how life makes sense because God made you. He’s the author and publisher of 34 books for adults and kids and a songwriter with hundreds of songs to his credit. Get some free songs and a book for kids by jumping on the <a href="https://www.tonyfunderburk.com/">The FunderFlash</a> today.
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