For several years I wrote a lot of short tunes that became jingles in advertising. And I wrote for all sorts of companies. If you lived in Colorado for any time during the past 20 years, and if you listened to radio, chances are you heard me at least once.
Most jingles in advertising tend to have a short life.
But not all of them.
In fact, one of those jingles I produced was for an auto repair shop in Lakewood, Colorado. And they used the catchy little tune for over 20 years.
I remember calling the shop to talk to someone about an issue I had with my Jeep. The receptionist put me on hold while she paged a service manager. And instantly I heard my own voice singing the jingle I wrote for them 10 years before that.
Then, over 10 more years passed. And by that time their repair shop had been handed down from one generation to the next generation of the same family. Their family history, in the auto repair and supply business, spanned over a hundred years. And that’s certainly not the norm these days.
But with a new generation you expect change. Right? Of course. Because each generation has to deal with a whole new generation of cars, too. So, it’s only natural the younger generation would probably see things a little differently from the previous generations. But even the new generation used the jingle I wrote for them in their on-hold music.
Wow, that’s a lot of generational talk.
Recently I discovered the owners finally sold their business to a large tire brand. So, I’m pretty sure you won’t hear me, anymore, if you call and get put on hold. But it was a great run. And you can still hear the catchy tune in one of the videos on their old Pickering’s Automotive YouTube channel.
It was an honor to be a part of their quality business for so long. Because Randy Pickering, the owner I worked with, was one of those guys who understood the value of jingles in advertising.
And that’s part of the reason why I wrote:
For great service and repair,
You need someone to care.
Look no more. Pick Pickering.
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