Sight and Sound ““ a great way to be found The first time I saw a comedienne do the “squirrel joke”, I almost did a spit take. It’s a joke about how attention spans are so short and distracted these … Continued here
Category Archives: Music Producer
A little mood music never hurt anybody Watch any old Western movie, and it’s a good bet you’re gonna see a hootenanny, or a barn dance, or some other sort of soiree “˜neath the big Western sky. And the minute … Continued here
Show and Tell To Help You Sell I was in the second or third grade when I heard about show and tell for the first time. The teacher asked each of us to bring our favorite present we’d gotten for … Continued here
Creative ads work Would you believe an internet marketing “expert”, I used to follow, once said in his newsletter to forget about creative ads?! He said creative ads are a waste of time because they veer you from the data. … Continued here
Emphasizing Energizing Your Creative Advertising Wouldn’t you love a way to double the response and conversion rates of your website and advertising efforts? After all; you don’t want to spend more on it than you make back. Business branding with … Continued here
Get to the point already I’ve read plenty of marketing articles that say copywriting and web content should go longer. More words. They say “now, you gotta have 1000 words, 2000 words, maybe even more. Why? Because they say so? … Continued here
Your Optimized WordPress Website Install Are you a small to medium business owner who works from home? Or maybe you have a small brick and mortar shop. Either way, you need a website. But not just any old website. I … Continued here
Skip The Mobile Apps For Business Mobile apps for business are not necessary. OK, I’ve said it. And I’m not gonna take it back. Believe me, this is coming from a guy who uses apps everyday on his iPhone. Of course, … Continued here
Ad-blocking Apps and Your Own Website An article I just read about ad-blocking apps asked if the “end of the mobile ad industry is already in site“. I don’t think they will. But so what if they completely destroy mobile advertising. … Continued here
Website Marketing Mistakes You can make some website marketing mistakes and still have a successful online business website. Yep, just like in real life, your mistakes don’t predestine you to failure. Of course, mistakes also don’t predestine you to success … Continued here
Only Fantasy Writers Should Be Fantasy Writers Do you sell fantasy products, services, or information? How about fantasy writing…do you sell that? If you answered “No” to those questions, then you shouldn’t be one of those fantasy writers. I enjoy … Continued here
Your ol’ buddy, Tone, is in a Spin Zone When the media sends out a message with an obvious bias, that’s often called a spin. And when they dig in and really ramp it up, that’s called a spin zone. … Continued here
Do you ever ponder things for no reason at all? I remember driving my brand new little Ford sedan all around the countryside in Kansas. Way…waaaaayyyy back when. And I’d just keep my eyes peeled for a place to pull … Continued here
Fragmented marketing is a real thing. But I don’t care because I used to sing. For a living, as a matter of fact. Funny, but that headline and the next couple of lines even sound fragmented, but they’re not. I’ve … Continued here
Hocus Pocus”Now where’d I put my focus? Do you think successful people just wake up, say hocus pocus, and start their day focused? Hardly. They’re not born that way either. Well, they might be born with the “marketing gene”or the “dynamic … Continued here
A little horn blowing about why my words and music are good for business You’ll never have a hard time finding agencies, PR people, and other “creative” types who can put together a really cool advertising campaign. They’ve been around as long … Continued here
I’m not sure, but I don’t think I’ve ever suffered from writer block. There have been times when I didn’t write as much as others. But I’ve never had an actual writer block. Instead, what happens to me is what … Continued here
Make more money ““ it’s pretty important, right? Maybe I’m just a little over-sensitive to gas prices because I drive a lot. But I’ve noticed (and maybe it’s just coincidence”I doubt it) how a gallon of gas costs tends to … Continued here
Music for business is necessary AND powerful Can your business afford to ignore a marketing strategy that customers and clients actually enjoy? If you own a business, you need music. I know it sounds wacky to say you need it. … Continued here
Being a business owner ain’t for coasters I’m not talking about those cute, little thingys you put under your drink to protect your snazzy coffee table. And I’m also not talking that R&B group from way back”yakety yak, don’t talk back. … Continued here
How Brand Power Can Stick Around I read where someone said audio can “drive consumer recall.” That’s what I call Brand Power. Audio, your own brand sound, can ramp up that power as much as (and actually way more than) … Continued here