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Even if you’re not familiar with the world of copywriting, you probably read some every day. Because copywriting is the act of using words to sell. That’s the simple definition. And a guy I’ve been following for over 30 years, Bob Bly, wrote the book on copywriting. Several books to be more accurate. He and I connected on a business social network. And this morning I saw a post, he wrote, that said you should ask yourself these 3 questions before you criticize or argue.- Does this need to be said?
- Does this need to be said by me?
- And does this need to be said by me right now?
And I agree. Those are good questions to ask yourself.
But I left him a comment that said “They’re also great questions to ask yourself to avoid apathy.”
Especially if you live your life with an eternal perspective. Because when you have security in the knowledge you’re gonna live forever with the Creator of Heaven, Earth, and every living thing, you shouldn’t keep that to yourself. That’s apathy. And apathy is a form of hate.
Hate says, “I don’t care if you hurt others or hurt yourself.” And hate says, “I don’t care if you live forever in Heaven or die forever in hell.”
So, if you hate your fellow man (which includes women, by the way), then don’t consider whether you should tell them about Jesus or not. And don’t consider whether they need to hear it from you or not. And certainly forget about whether they should hear it from you right now or not.
Just live your life.
In The House Of The Lord
Father God,
You never leave me You never forsake me.
And Your Word…”¨Gives me courage to go where you take me.
You are with me through each dire upheaval.
With You in me I will fear no evil.
As I walk through the shadow of death…”¨I will sing till my very last breath…
Green pastures, still waters…
Goodness and mercy for your sons and daughters…
True love dwells in the House of the LORD.
Each person, each nation…
Can be renewed through Your sweet restoration…
True love dwells in the House of the LORD.
Father God,
You made a Way for my total redemption.
I believe…”¨Jesus died to provide that exemption.
He’s my shepherd through thorns and thru clover.
He’s my new wine, and my cup runs over.
As I walk through the shadow of death…
I will sing till my very last breath…
Chorus
© 2010 Tony Funderburk
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